- 16-Aug-2012
- Consumer Goods
- Green
- Materials
Innovation@Work
Abstract
Innovation@Work has the ambition to create new products for several markets. With a 3D designer, a technical consultant and a projectmanager we are a small company with more than 40 years of essential knowledge and experience in house. The technical troubleshooting is launched under the company name Innovation@Work, the 3D products are sold with the name Sketch Impressions and the property marketing presentation is known as 'bezichtigingonline.nl'. We are prototyping the Clean Waste - product line at the moment. This is a design combination of waste units in which efficiency in separation is integrated with a modern look.
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Additional Questions
Who is your customer?
The customer of the Clean Waste product line is:
a government entity - Clean Waste Design / Clean Waste Public
a primary school - Clean Waste Elementary
a household - Clean Waste Design
a company - Clean Waste Design (office) or Clean Waste Public
What problem does this idea/product solve or what market need does it serve?
Waste separation with a modern look. A combination of design waste bins adapted to the interior styling.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
A Clean Waste combination offers the customer to create a waste separation point in house, so that waste separation becomes an automatism.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
Clean Waste focuses offers a functional, esthetic and cost effective solution for waste management at home, in public or at work. Competitors mostly offer a product which cannot be simply expanded to 3 or more waste streams. Next to this the material quality and colour combination is of the Clean Waste is customizable, which means that the waste bin becomes a piece of design furniture.
