Who is your customer?
Target customers will consist families, and tourist. Families with children represent the greatest potential for revenue. The St. Louis area has approximately 774,000 households with an average family size of 3.05 and a spending index of 124. The St. Louis tourism market is strong with more than 21 million visitors per year. St. Louis visitors spend an average of $4.2 billion a year. On average visitors will spend $653 per visit.
What problem does this idea/product solve or what market need does it serve?
The market needs of the target audience are straightforward: Today's families are looking for more adventures and new things to try and introduce their children too. The need for entertainment can be found almost anywhere, however our form of entertainment fulfills a variety of customer wants and needs. This truly unique entertainment idea can fulfill every child's and almost every adults curiosity to fly.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
Key advantages for Flyzone include a truly unique form of recreation for families, very few physical or age limitations, ability to move to customers, and mental and physical health advantages. Flyzone's main advantage is that we will provide a truly unique experience with the worlds fastest mobile wall to wall freefall simulator.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
Our main advantage over other indoor skydiving facilities is that we are completely mobile and the only mobile unit in the United States. A second advantage is our location. Flyzone is poised to be located at the Saint Louis Science Center giving us a tremendous amount of exposure. Our team has a passion for this sport and years of experience that will give our customers the best instruction and experience they ever dreamed of.