Who is your customer?
There are a number of markets for these products. The largest groups are commercial buyers, retail stores, and individual consumers. Commercial buyers will be segregated between local sales and internet sales. Local sales will include specific business segments, such as Ace Hardware, True Value, Sherwin Williams, etc.
• Schools and universities
• Corporate training and on-going education providers
• Hospitals and urgent care centers
• Nursing homes and clinics
• Private corporations with medium to large corporate campuses
Retail stores will serve as a high-volume market in the later phases of the product launch. Retail stores will be selected based on volume, margin, shelf space, and appeal to individual consumers. Some initial targets include: Lowe's, Home Depot, Michael's, US Toy.
What problem does this idea/product solve or what market need does it serve?
The success of Graffiti Global Products will rely heavily on the utility of its products. Both the writable paint and replacement wipe-off boards are products that meet a known product need, but do so at a lower cost. These products are more versatile than previous products such as wipe-off boards and chalk paint. The cost to replace an installed wipe-off board is far greater than to cover it with one of the replacement boards or skins. The versatility of the writable paint allows it be used as a solution when a specific wipe-off board size is incompatible or would require costly customization.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
Graffiti DryErase Paints are fun, you can paint your daughter's pink room with the CLEAR product and she can have a completely writeable surface and keep the room pink! You can paint an entire wall in your conference room and expand your team's creativity! You can paint every desk in the elementary school allowing the student and teacher to work freely and creatively all day!
Graffiti DryErase Paints require fewer steps to install making the cost of installation less, Graffiti DryErase Paints go from installation to dry-erasable in less time than the competition. Graffiti DryErase Paint has built in UV protection making it an indoor/outdoor product, our competition doesn't.
Graffiti Global Products are easy to install making it the perfect product for the homeowner/small business owner or hire a professional to handle large scale installations.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
Graffiti Global may not always be the sole distributor of these products, it is important to differentiate based on service and price. Therefore, we will strive to keep the prices highly competitive, offer the best distribution and shipping times, and offer satisfaction guarantees to our customers. By doing this, we will be able to develop the customer experience with the company as a separate asset from simply providing the product. We will work with the manufacturers to provide continuous feedback and work to solicit innovations on existing products and new products alike.