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    Date submitted
  • 11-Apr-2012



Haberdash is the website people visit to discover their fashion DNA.

What is your fashion DNA? It’s your personal style–the clothes, shoes and accessories you identify with, wear the most and look great in.

Some of you might already know your fashion DNA. That’s great! Haberdash will help you find apparel and create collections that fit the look you love. And the best part is that you’ll be able to buy the items you find (from all your favorite designers) straight from the Haberdash website. We’ll even offer exclusive deals just for you!


Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Consumers: 18-40 year old middle to upper middle class individuals Fashion Bloggers Apparel Manufacturers

What problem does this idea/product solve or what market need does it serve?

Consumer: Expedites the process of finding apparel that is tailored to a users taste at the right price (flash sales) Fashion Blogger: Enhances credibility and influence (marketing platform) Manufacturer: Platform to liquidate aging inventory (large manufacturers) Low risk/high reward sales platform (boutique manufacturers)

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Haberdash is Intuitive: Recommendations based on the fashion "genome", crowd-sourced tags and expert ratings guarantee users spot on recommendations Haberdash is Social: Tag items, put together collections and share them with friends, similar to Pinterest. Haberdash is an Ecosystem: Haberdash brings together consumers, fashionistas (bloggers, personal stylists) and manufacturers

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

::Engineering:: Develop Web and Mobile applications Develop Business Intelligence Analytics API Deploy to Amazon EC2 services ::Marketing:: Build Haberdash brand equity and acquire new users through blogging, twitter, facebook and pinterest properties. Develop relationships with fashion bloggers and manufacturers The Haberdash platform will serve as a marketing platform for bloggers who will in turn (by marketing themselves) extend Haberdash credibility ::Business Development:: Sign up bloggers and manufactures Identify and secure strategic partnerships Pitch to Amazon and other potential buyers The Haberdash team is both diverse and balanced which gives us many advantages as compared to our competitors. The male/female ratio is roughly 50/50 which is ideal for a fashion Startup. We have fresh outside-the-box thinking from our college students, tempered by been-there-done-that pragmatism that tech veterans bring to the table. We get "social" and understand how it can be best leveraged for this endeavor.