New Home Marketing Services
Framework of Current Condition for Homebuilders :
1.Resale home activity accounts for 90% plus of all sales in any marketplace.
2.New home builders readily acknowledge resale as their number one competitive force.
3.Builders are typically able to gather accurate data on other new home competition and focus their understanding of the market on this small segment, but....
4.Builders lack a source of consistent, accurate resale information that is practical and actionable.
5.Builders sacrifice profit and unit sales to resales as a result of this lack of information.
6.Further, builders who build inventory homes risk slower turns and increased costs without better knowledge of the larger resale market component and effectively positioning their offering.
The "Kaleidoscope" data tool, by New Home Marketing Services, provides builders with:
1.A secure, real-time interface to accurate market data.
2.A simple to read dashboard of local market metrics as defined by the user.
3.A view of trends, historical summaries and isolation of specific data points in customized views that can be saved and recalled.
4.A clear picture of competing property characteristics for comparison to the builder's offering.
5.Identification of market opportunities, and potential pitfalls, the view of which helps the builder protect profitability.
6.Network connections to more sales opportunity, along with specific reasons to engage local agents within specific market areas.
7.A consistent and constantly updated view of market forces so they can plan and react from factual statistics instead of subjective observation.
There are many strategic data tools that are expensive and static; there is only one tactical tool that has strategic benefits and a price point that allow for daily real-time market analysis – Kaleidoscope.