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    Date submitted
  • 04-Mar-2012



Shoestring is a hosted CMS that emphasizes a fast time to live, easy management, and exceptional flexibility (thanks to the open source community around Drupal and WordPress). Target audiences include small businesses and the media and IT professionals that serve them.


Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Small businesses, non-profits, and bootstrappers.

What problem does this idea/product solve or what market need does it serve?

Small businesses are doing one of two things: - Overpaying professionals to get a web presence - Spending too much time doing their own research Consequently, web professionals also have two options: - Needlessly re-do work for similar types of clients - Turn away clients due to inability to pay

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Scalability -- via use of open-source software (OSS) and content templates. Few competitors use OSS, and fewer still offer content templates. OSS provides familiar interfaces and access to a talent pool of incomparable size, circumventing the need to educate consumers and train professionals. Content templates save customers from needless and rote research, and guarantee a baseline efficacy.