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    Date submitted
  • 21-Feb-2012

Emerging Equity, LLC


asset recovery and small-cap investor promotion


Additional Questions

Who is your customer?

young people ages 18-25

What problem does this idea/product solve or what market need does it serve?

Our ultimate desired social impact is to put Wall Street to a good use. The three ways we will do that is first, reach out to young people and show them how to invest with less. Penny stocks are cheap (5 dollars or less per share) and we believe that young people should start investing in penny stocks to gain experience in investing. Secondly, we are providing our subscribers with a wealth of information on how to invest in our newsletters. We cover a new subject called neuroeconomics which explains the scientific connection between psychology and investing. If our subscribers can learn the tricks and secrets of neuroeconomics they will become better investors and have a greater peace of mind when it comes to their money. And last but certainly not least, we are donating 10 cents for every person who subscribes to feed starving children throughout the world. Our goal is to get 100,000 young people subscribed to our newsletter. That will be 100,000 young people who will receive the knowledge and stock picks they need to beign their investing journey. 100,000 subscribers will equal $10,000 raised to feed starving children. $10,000 is enough to provide 200,000 meals to starving children all around the world.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

It is our mission to put Wall Street to a good use. Pretty Dope Stocks is the official provider of the dopest (meaning “cool”) penny stock alerts on the market. We are a socially responsible Investor Relations firm located in Collegeville, PA. Within two weeks of our launch we became an international IR firm. We exist because Small-Cap corporations do not receive the same media coverage as big corporations do and therefore must raise investor awareness using alternative methods. We provide them with the coverage they need to reach potential investors. Our daily newsletter provides our subscribers with cutting-edge updates on the companies we cover. We use our business to fight world hunger. For every person who subscribes to our FREE newsletter we donate 10 cents to Feed My Starving Child. That's enough money to feed a hungry child for an entire day. We have successfully netted over 250 subscribers and raised funds to provide 500 meals for starving children within our first month. To further promote our website we are currently partnering with music artist to use their fan base as a growing platform. Fans of a particular artist will be able to sign up for our free newsletter and receive a link to download exclusive music from the artists that they like. Our mission to put Wall Street to a good use is just beginning and we plan on growing fast using grass roots methods such as social networks and on-campus promotion to reach our goal.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

The advantage that we have over our competition is that we target a market segment that they have over looked. We also use the force of hip hop to promote our name. This allows growing faster and cheaper than any of our competitors.