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    Date submitted
  • 08-Jul-2012

WINNING DIABETICS™

Abstract

WINNING DIABETICS™ is an online resource offering food & fitness tips, recipes and motivational stories for and by diabetics and prediabetics. The company is currently developing the 'WINNING DIABETICS™ 3-Point mHealth Action Plan', a telemedicine program for diabetes and prediabetes management that facilitates 'Patient-Provider Proactivity' by incorporating healthy food and fitness solutions into the patients' lifestyle with the use of pcs, as well as Smartphone & Android mobile applications.

The WINNING DIABETICS™ 3-Point mHealth Action Plan consists of the following:

1. The first multi-lingual social network for diabetics and pre-diabetics. The social network is linked to the WINNING DIABETICS™ member’s Meetup and Fouresquare accounts, which facilitates the creation of WINNING DIABETICS™ ‘Power Health’ micro meetings for WINNING DIABETICS™ members (account sign-up is free).

2. The WINNING DIABETICS™ Mobile Application providing blood sugar, medication, food consumption and weight logs, which is streamlined into the,

3. WINNING DIABETICS™ Remote Patient Monitoring Tool for health care providers to monitor patient progress.

Watch WINNING DIABETICS™ Founder/CEO, Elizabeth Mwanga discuss The WINNING DIABETICS™ 3-Point mHealth Action Plan:

http://www.youtube.com/watch?v=G_79adrHYR0&feature=g-upl

WINNING DIABETICS™ was founded by and is 100% owned by Elizabeth Mwanga. In 2007, Ms. Mwanga was diagnosed with Type 1.5 diabetes. At 5’1 and 205 lbs. Ms. Mwanga was morbidly obese and nearly died of complications from diabetic ketoacidosis, a severe acute form of diabetes. After 19 months of diet and exercise, most notably learning how to cook healthy diabetic meals and practical fitness into her daily routine, she was able to lose 100 lbs. and since 2009 has been medication free. Transforming her body and health awakened Ms. Mwanga to the realization that she must share her gifts and talents with other diabetics. It is with this driving force that WINNING DIABETICS™ was created and now is poised to become a leading brand in the international market of diabetic products and services for diabetics of all income levels.

Video

Original YouTube URL: Open

Introduction Video

Photos

Additional Questions

Who is your customer?

The global Diabetic and Pre-Diabetic population of over 300 million+.

What problem does this idea/product solve or what market need does it serve?

Currently, there is no MULTI-LINGUAL online social network for diabetics and web-based brand create for diabetics, CREATED BY A DIABETIC that offers the specialized products and services that WINNING DIABETICS™ offers. WINNING DIABETICS™ is currently developing a mobile application and Remote Patient Monitoring Tool (RPM), which will be linked to the WINNING DIABETICS™ website for secure patient-healthcare provider monitoring services. This IP owned, proprietary technology is being developed with the specific intent to attract partnership opportunities with large health care provider networks, insurance and pharmaceutical companies to assist them with gathering data about the diabetic population. By engaging with other diabetics and pre-diabetics on the WINNING DIABETICS™ social network, and using the mobile application to keep track of their glucose levels, food intake and medication dosages, WINNING DIABETICS™ members will continue to reap the benefits of 'health action'; the healthy food and fitness tips and recipes are also an added bonus and it is the company vision that WINNING DIABETICS™ will be a reference point for diabetics and pre-diabetics worldwide who choose to lead healthier lives and inspire others to do the same.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The viability of the business model is rooted in the fact that WINNING DIABETICS™ has multiple streams of income generating properties, very little overhead (as it is an online business), and is a company driven by the passion of it's founder, Elizabeth Mwanga, a type 1.5 diabetic and diabetes advocate, who beliees her life calling is to spread the messafe of 'Diabetes Empowerment'!

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Using the initial launch city (hopefully, Philadelphia!) for the WINNING DIABETICS™ 3-Point mHealth Action Plan, we will continue to promote the plan in arious cities worldwide, following the same model- sign up 10% of the city's diabetic population, and study the results after one year, fine tuning where necessary. WINNING DIABETICS™ was founded by and is 100% owned by Elizabeth Mwanga. In 2007, Ms. Mwanga was diagnosed with Type 1.5 diabetes. At 5’1 and 205 lbs. Ms. Mwanga was morbidly obese and nearly died of complications from diabetic ketoacidosis, a severe acute form of diabetes. After 19 months of diet and exercise, most notably learning how to cook healthy diabetic meals and practical fitness into her daily routine, she was able to lose 100 lbs. and since 2009 has been medication free. Transforming her body and health awakened Ms. Mwanga to the realization that she must share her gifts and talents with other diabetics. It is with this driving force that WINNING DIABETICS™ was created and now is poised to become a leading brand in the international market of diabetic products and services for diabetics of all income levels. Ms. Mwanga is an experienced entrepreneur with a background in sales and marketing and has extensive experience traveling and living overseas. Her professional experience, coupled with her dedication to diabetes management and developing WINNING DIABETICS™ to inspire and help diabetics worldwide are all factors which make her the perfect team leader for the WINNING DIABETICS™ brand, and a clear competitive edge over the current competitors in the diabetes management mhealth market.