Who is your customer?
Bars, Clubs, and Restaurant owners who want to better promote their business and increase traffic through their door.
What problem does this idea/product solve or what market need does it serve?
Bar, Club and Restaurant owners often times have slow business. They often times turn to a stand alone club promoter to increase traffic, however they are often unreliable and not trustworthy.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
TapTab offers a tech based promotions platform that delivers quanifiable and trackable results. As opposed to stand alone promoters, we have the data and a unique technology to back us up in order to guarantee results.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
We will use direct contact with the bar, club, and restaurant owners to get our services implemented in their establishments. Strategic marketing campaigns (on and offline) to gain a critical mass of users, and word of mouth, because once word gets out about our technology people are going to see it and want it for themselves.