- Social Entrepreneurship
inConcert, LLC has created Amp'd, a mobile platform that strengthens the bond between artist and fan at the peak of emotional connectedness: during a live event. As artists grow and strengthen a loyal fan base, Amp'd helps them generates business opportunities based on those deeper relationships.
At the show or festival, fans use the app to discover, share, participate, and purchase.
Fans can discover the and album name of the music the artist is playing live at that moment. From there, the fan can purchase the song immediately. This feature will provide the most benefits at festivals, where the fan is likely to find an artist whose music they enjoy but don’t yet own.
With a single click, fans can efficiently share their experience at the show. The app will pre-populate Tweets and Facebook posts with tour information, current song playing, and consistent hashtags, helping artists with social media visibility and trending. This allows fans to keep their eyes on the stage instead of on their phones.
Amp'd allows fans to participate in the concert in three distinct ways. First, the fan can vote among three artist-selected songs to determine what song the artist will play during the encore. Second, the fan can request a song he/she would like to see the artist play. Finally, the app shows a custom animation, tied to an individual song that appears on every fan’s phone in the venue. It uses the phone’s accelerometer to change the color of the animation as the fan waves the phone back and forth in the air. This unique feature is the core of the company’s intellectual property claims (full patent applied for in March, 2012).
Amp'd allows fans to purchase exclusive merchandise, including shirts and posters specific to that evening’s performance. Additionally, the app will offer experience upgrades such as unsold VIP seating during the show, after show meet-and-greets, and more. Amp'd will fulfill apparel and other merchandise via the band’s existing apparel fulfillment partners, or our own proprietary relationships.